Merchandising, Strategy and Brand Development Consulting
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Merchandising, Strategy & brand development

About

I am a New York City-based fashion and retail executive that offers strategic, creative, financial, and sustainable brand and product development directives. I work with brands looking to grow or reposition their business through their assortment, business, or operational strategy. My approach is informed by extensive experience with scaling both established omnichannel brands and high-growth start-up brands — including United By Blue (B-Corp), itsBodily.com, DVF, Proenza Schouler, and Kisuii/Trimera Brands as a co-founder. I have worked in apparel, swim, intimates, and accessories categories, but am excited to work with great brands in any consumer goods space.

Having started my career in investment banking, I offer a macro-economic and financial viewpoint while also being consumer and trend-focused having worked mostly in creative businesses. I am very passionate about driving forward sustainable practices and have led various sustainable standards-setting initiatives; including materials, supply chain, packaging, and processes.

I offer custom directives and processes to best achieve each company’s individual growth needs and areas of opportunity in the following areas; brand strategy, product strategy, financial analysis and business projections, design project management, cross-functional processes, sustainable supply chain, go-to-market strategy, and general organizational management.

 

Contact

meytalconsulting@gmail.com

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Areas of Expertise


financial and business strategy

Financial reporting tools, budget creation, and data analyses including; weekly/monthly/ quarterly recaps, hindsight analysis, pricing and margin optimization, projections and forecasting, budgets and P&L, and Open-To-Buy creation.


development AND DESIGN MANAGEMENT

Partner with design and product teams on assortment planning, supply-chain build-out and management, eco-friendly materials direction, line development, and production with cost engineering and gross margins in mind.


PRODUCT ASSORTMENT strategy

Line plan creation and actionable feedback on what’s working, and what’s not, while highlighting any untapped opportunities for growth and efficiencies, utilizing brand identity, positioning, product, and price as key pillars for directives.


process and calendars

Build out key milestone calendars and cross-functional processes for the business, including — go-to-market strategies and an e-commerce roadmap for successful DTC, retail, and wholesale launches.


competitive landscape analysis

I will analyze the competitive market space and develop extensive market and trend insights, as well as white-space opportunities for your business with actionable strategic product and brand opportunity recommendations.


sustainable supply chain

I can offer a network of contacts, including factories, mills, designers, and technical designers for domestic and overseas production, including sustainable sources, in Asia and Europe.

Brand Experience

Ready-to-Wear Alexander Wang, Diane von Furstenberg, Kisuii, Proenza Schouler, United By Blue and White+Warren

Active, Swim, and Intimates Kisuii/Trimera Brands and Proenza Schouler (Swim), itsBodily.com and Gelmart (Intimate Apparel), Flywheel Sports and United by Blue (Active)

Accessories and Leather Goods Alexander Wang and United By Blue


Contact

Please reach out at meytalconsulting@gmail.com to schedule an initial consultation meeting.

Meytal is also offering pro-bono consultations to POC owned brands through RAISE Fashion, or direct consultations. Please reach out for more information.